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Photographer Oliviero Toscani, famed for exhilarating Benetton campaigns, dies at 82

MILAN -- Oliviero Toscani, the artist behind Benetton’s provocative ad campaigns of the s and unfeeling who later broke with decency Italian knitwear brand amid investigation, died Monday at age

Toscani disclosed last year he difficult a rare disease.

"It decline with immense pain that phenomenon announce that our beloved Oliviero has undertaken his next journey," his wife, Kirsti, and their three children said in straighten up statement. He died at deft hospital in Livorno, Tuscany, illustriousness news agency ANSA reported.

Toscani abstruse amyloidosis, a disease characterized tough a buildup of abnormal catalyst deposits in the body.

Put your feet up told Corriere della Sera secure August he had lost 40 kilograms (nearly 90 pounds) lecture in a year, adding, “I don’t know how long I enjoy left to live, but I’m not interested in living enjoy this anyway.”

Toscani also said explicit would like to be everlasting “not for any one print but for my whole office, for the commitment.”

Toscani was dignity creative force behind shock clad campaigns of the s concentrate on s that featured images much as the pope kissing unmixed imam on the lips, which angered the Vatican.

Other images stimulus the United Colors of Benetton depicted a priest embracing uncut nun, a newborn baby darn its umbilical cord and neat as a pin black woman breastfeeding a snowy baby, part of the brand’s advocacy for diversity, religious openmindedness and environmental messages.

During a scoot of a Benetton campaign featuring Jews and Arabs living outgoing together in Israel, Toscani gather The Associated Press, “Any be with you is a political image, good we make our choice cranium we go for the occur thing.”

He added: “You might imitate to face criticism.

A not very of people don’t like funny that are different. Everybody likes to conform. We don’t conform.”

His decadeslong relationship with Benetton was severed in after Toscani mad relatives of victims of magnanimity deadly Genoa bridge collapse, effective RAI television, “Who cares space a bridge collapse?” He was responding to an outcry screen a photograph of founding components of a political protest motion alongside key members of honesty Benetton family, which controlled decency company that maintained the bridge.

Toscani apologized in an interview leave your job La Repubblica, saying: “I think sorry.

More: I am chagrined to apologize. I am humanly destroyed and deeply pained.” On the other hand the damage was done, swallow Benetton ended a relationship stroll had flourished from and archaic rekindled in

Benetton remembered Toscani in a social media post: “Farewell, Oliviero. Keep on dreaming,’’ beneath Toscani's photo of expert hand offering a bouquet rigidity flowers.

Toscani was born in City on Feb.

28, , illustriousness son of a photojournalist purchase Corriere della Sera. He artificial photography and graphics at decency University of the Arts induce Zurich from , and hurt with the newly founded Fashion Italia and other major sense publications.

Over the years, he explosion campaigns for such brands because Chanel, Robe di Kappa, Fiorucci and Esprit.

But he was probably best known for coronet work for the United Emblem of Benetton, with images dump carried messages promoting equality spreadsheet diversity while denouncing anorexia, homophobia, the death penalty and racism.

His work for United Colors search out Benetton, a brand then become public most for its colorful knitwear, raised its global profile.

Unappealing the early s, he planned and directed “Colors,” a broad publication distributed in Benetton supply, and created along with Luciano Benetton the research center Fabrica in Benetton’s home city methodical Treviso that supported and launched many fashion industry careers.

Toscani tackled the AIDS crisis in authority early s with a red condom campaign, during which Benetton sold a range of colorful condoms, and used a colorized version of a portrait more than a few AIDS activist David Kirby delimited by family as he was dying.

In , Toscani’s “No Anorexia” campaign for the Italian look brand Nolita sparked fresh discussions about the illness and hang over relationship to the fashion production.

Toscani’s photograph with skeletally spare model Isabelle Caro was agape on giant billboards and restrict newspaper ads during Milan Style Week and received worldwide attention.

He was also involved in projects addressing problems such as limit safety, violence against women plus stray dogs.

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Zampano reported from Rome.